The Challenge
Mitchell & Associates, a mid-sized law firm specializing in intellectual property law, was struggling to differentiate themselves in a competitive market. Despite their expertise, they were having difficulty establishing thought leadership and attracting new clients, particularly from the technology and creative industries they wanted to serve.
Traditional marketing channels weren't yielding results, and their content marketing efforts through blog posts had limited reach. They needed an innovative approach to showcase their expertise, build relationships with potential clients, and position themselves as leaders in intellectual property law for creative professionals.
Our Solution
We proposed and developed a professional podcast series called "Creative Rights" that would position the firm's attorneys as accessible experts while providing valuable information to their target audience.
Our comprehensive podcast production service included:
- Podcast strategy development and content planning for a 12-episode season
- Professional audio equipment setup in their office
- Training for the host attorneys on interview techniques and audio presentation
- Guest outreach and booking, including industry leaders and potential clients
- Full production services including recording, editing, and mixing
- Creation of show notes and promotional assets
- Distribution across all major podcast platforms
- Promotion strategy including social media content and email marketing
Each 30-minute episode focused on a specific intellectual property issue relevant to creative professionals and technology companies, featuring both the firm's expertise and insights from guest experts.
Project Gallery
Podcast recording studio setup
Attorney host with guest during recording
Podcast artwork and branding
Growth metrics from the podcast analytics
The Results
The podcast quickly became a valuable business development tool for Mitchell & Associates:
Within six months, the podcast reached over 10,000 downloads, creating a new channel of engagement with potential clients. The firm reported that 14 new client relationships could be directly attributed to the podcast, representing approximately $380,000 in new business.
The attorneys featured on the podcast were invited to speak at four industry conferences, further cementing their reputation as thought leaders. Media mentions of the firm increased by 150% compared to the previous year.
Perhaps most importantly, the podcast changed the nature of initial client consultations. New clients were coming in already familiar with the firm's approach and expertise, shortening the business development cycle and increasing conversion rates.
The success of the first season led Mitchell & Associates to commit to an ongoing podcast production, expanding to include video elements and live recording events as additional client development opportunities.
Key Metrics
The podcast has transformed our marketing and business development approach. Instead of trying to convince potential clients of our expertise through traditional advertising, we're now demonstrating that expertise every week while providing genuine value. Clients come to us already feeling like they know and trust our attorneys. The production quality and consistency have been excellent, making the process easy for our busy legal team. The return on investment has exceeded our expectations, both in terms of new business and in establishing our position in the intellectual property space.
Service Provider
John Smith
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