Animated Explainer Video Boosts Conversion Rate for FinTech Startup

FinWise, a promising fintech startup, had developed an innovative personal finance management app with powerful features. However, they struggled to communicate the app's value proposition effectively. Their website had a high bounce rate, and potential users weren't converting after landing on their page.

The complex nature of their financial algorithms and features made it difficult to explain their benefits quickly and clearly. Text-heavy explanations weren't engaging visitors, and static images couldn't demonstrate the app's functionality.

They needed a way to simplify their message and demonstrate the app's value in an engaging, memorable way that would resonate with their target audience of young professionals.

We proposed creating a 90-second animated explainer video that would:

• Identify the pain points their target users experience with personal finance
• Introduce FinWise as the solution through a relatable character journey
• Demonstrate key features and benefits visually
• End with a clear call to action

Our process included:

1. In-depth discovery session to understand their product, audience, and goals
2. Development of a compelling script that simplified complex concepts
3. Creation of a friendly, professional visual style that aligned with their brand
4. Custom character design and animation
5. Professional voiceover and sound design
6. Multiple review cycles to ensure accuracy and effectiveness

The final video used a combination of character animation and interface demonstrations to show how the app works in real-life scenarios, making the benefits tangible and relatable.

The explainer video had an immediate and significant impact on FinWise's business metrics:

After placing the video prominently on their homepage, the average time on site increased by 65%. More importantly, their conversion rate for app downloads improved by 34% within the first month.

The video proved to be a versatile asset beyond their website. When used in social media campaigns, it achieved a 27% higher engagement rate than their previous content. The video also became a valuable tool for their sales team during investor presentations and industry events.

FinWise reported that new users were coming into the app with a better understanding of its features, resulting in higher activation rates and less strain on their customer support team. The clear explanation of their unique selling points also helped differentiate them in a competitive market.